Electric Vehicles

The Cadillac Lyriq and GMC Hummer debut in Super Bowl advertisements

This year’s offering of Super Bowl electric vehicle advertising was a retreat from last year, offering fewer ads from fewer brands. Advertising is necessary (though it needs to be sustained and pervasive) but it is far from sufficient to encourage people to transition to EVs. Advertising is not going to solve the problem of where to charge or address the range “anxiety” that people have been told they will have if they buy an EV.

Massachusetts will require all car sales to be EVs by 2035

As part of the commonwealth’s goal of achieving carbon neutrality by 2050, the Governor of Massachusetts has released a plan to dramatically reduce carbon emissions over the next decade. A crucial component of that plan includes a requirement that by 2035, all new light-duty vehicle sales must be zero-emission vehicles (ZEVs).